By Rick Sutton
INDIANAPOLIS – When Indiana Gov. Mike Pence was chosen to be the Republican vice presidential nominee, one local group had to pivot and rebrand itself overnight.
And they did.
Kevin Warren, one of the founders of “Pence Must Go” movement, sought advice from multiple sources and re-oriented the grassroots campaign. It involves sign-printing changes and a quick change to billboards already purchased.
“We thought that Pence’s elevation to the national ticket exported his views to a national stage, so we expanded our theme,” Warren said.
The new signs are “part of the new face” of Pence Must Go, said. The signs now read “Trump/Pence: Wrong for America” and “Trump/Pence: Make America Hate Again.” The blue and gold print is identical to the existing “Pence Must Go” signs which have been wildly popular – on many fronts.
Warren has sold thousands of the signs, as well as shirts, coffee mugs, hats and other items. He is using the profits to fund new purchases, and leftover funds will be given to local charities, particularly LGBT groups.
The signs are in most Indy neighborhoods. They’ve also been spotted all over the state. Warren recently purchased billboards on the governor’s driving route to and from the Capitol. A dozen or more of the signs are located on Meridian Street within three blocks of the Governor’s Residence.
Why did Warren decide to tackle Pence’s political future?
“Because his party often says they want to be inclusive, that they’re all for inclusion of gay folks in their agenda,” he said. “But when it comes to follow-through, they don’t. Or the legislators vote to make our lives more difficult. We have to make a statement that we won’t accept this, ever again.”
So now, the campaign goes nationwide.